Lush Cosmetics, turned their shop display into a “human testing spectacle” in order to show people the harms of animal testing.
Murder at the Met! an interactive smartphone app. that makes museum visit more fun.
The Metropolitan Museum of Art in New York City (a.k.a. The Met) introduced a gamification smartphone app. for visitors to be more engaged with the museum and artworks. It is a great step forward.
Borjomi is a mineral water brand that has its source at 8000 meters down somewhere in Georgia. To make their point they created thedeepestwebsite.com
Mercedes-Benz, the QR prototype chase is on the streets. It gives you a chance to be one of the first to be at the launch. A similar interactive campaign, that I advised for a brand, but the visionary are the ones who make it happen.
The peeing contest: Waternet has found a creative gamification idea to encourage people not to piss in the canal and on the streets.
